Outbound sales for health-tech

Your buyers are signalling. Signalwell is listening.

Signalwell watches for the moments organisations become ready to buy: new funding, waiting-list pressure, a new head of service, an open tender. It reaches the right person with a message written inside your product's claims boundary, and hands every reply to your team.

For medical-device, diagnostics and digital-health companies selling to health services, municipalities, schools and clinics.

signal feed · examplelistening
  • Tender · HILMAWellbeing services county invites bids for digital assessment tools8/10
  • News · regionalWaiting times for child neurodevelopmental assessments double in two years7/10
  • Funding · ICB board papersNew money allocated to redesign the assessment pathway9/10
  • Leadership · LinkedInNew head of service starts at a children's health unit6/10
  • Register · charitiesParent charity launches a campaign on assessment access4/10 · watch
Illustration. Every signal is scored against your own buyer profile; only those above your threshold reach a person.
Automate first, hire second

Searching is the part machines do better.

A first salesperson costs a year's salary before the pipeline proves itself, and most of their week goes into finding the right organisation, the right person and the right moment. Signalwell does that work every day, in every market you choose, so the people you hire spend their time in conversations.

One new sales hire

  • Months to recruit and ramp up
  • Covers one or two markets well
  • Works office hours, in one time zone
  • Prospecting crowds out selling

Signalwell

  • Live after onboarding and a dry run
  • Many markets and languages in parallel
  • Watches around the clock; sends in each buyer's business hours
  • Your team gets replies, not lists
How it works

From a public signal to a reply in your CRM.

01 · Listen

Find the moment

News, official registers, tender portals and social signals, read daily against the buying triggers you define.

02 · Qualify

Score the fit

Each organisation is scored against your buyer profile. Weak signals wait; strong ones move on.

03 · Reach

Find the person

The decision-maker and the people who use the product, with verified addresses ranked by source.

04 · Write

Say it correctly

Messages built from your product facts and proof points, in the buyer's language, held to your claims boundary.

05 · Hand over

Reply to people

Sent in local business hours from your own mailboxes. Replies are sorted, pushed to your CRM, and your team is alerted.

Built for regulated products

Every message stays inside your intended purpose.

A medical device can't be sold on enthusiasm. You set the claims boundary once; every message is written to it and checked against it.

  • Each message cites one of your approved proof points, never an invented one.
  • Forbidden claims are listed and blocked, word for word.
  • Non-English markets can require native review before anything is sent.
  • Nothing reaches a prospect until you have approved sample messages and a dry run.
Example claims boundary
boundary: clinical decision support for professionals.
Never claim that it diagnoses.
population: children aged 8–16
sent“Gives your team an objective measure of executive function to support the assessment.” blocked“Diagnoses ADHD in minutes.” Claims a diagnosis. blocked“Ideal for adult services too.” Outside the intended population.
Reference selling

Your happy clients make the introduction.

A head of service answers sooner when a school in the same trust, or a clinic in the same town, already uses your product. Signalwell finds those connections and mentions each client only as far as it has agreed to.

Not mentionedThe connection only moves the lead up your list.
AnonymousAnother school in your trust already uses it.
OrganisationRiverside Academy has used it since 2025.
Named contactTheir SENCO is happy to tell you how it has gone.
Approved quoteIt gave us an objective picture in a week.

Mentions need the client's written permission and a satisfaction record from the past year, and no client is named more than ten times a month. Example names are illustrative.

Coverage

Local knowledge for every market you enter.

Each market comes with how its health and education services buy, the official registers worth reading, the tender portals to watch and the public holidays to avoid.

NordicsFI SE United KingdomUK IrelandIE DACHDE AT CH LI MediterraneanMT CY Asia-PacificAU NZ SG HK IN PH North AmericaUS CA AfricaZA NG KE

Public tenders, watched daily

EU-wide tendersTED
FinlandHILMA
United KingdomFind a Tender · Contracts Finder
SwedenMercell · Visma Opic
IrelandeTenders
Germany · Switzerlandservice.bund.de · SIMAP
Australia · SingaporeAusTender · GeBIZ
Canada · South AfricaCanadaBuys · eTenders

Each tender is scored against your product. You see the ones worth a bid, with the deadline.

Your own instance

Your domain, your mailboxes, your data.

Signalwell never pools customers. Each one runs on its own instance, so no one else's sending can harm your reputation, and no one else can see your prospects or your clients.

Sent as you

Messages go from your own domain and mailboxes, warmed up gradually, with daily caps and an automatic slowdown if bounces rise.

Hosted in Finland

The platform runs in Helsinki. We act as your processor under a data processing agreement, with a published list of subprocessors.

Your CRM, your records

Replies and deals land in the CRM you already use. Your data stays yours, and leaves with you if you go.

Getting started

Nothing is sent until you have seen it.

IntakeYour product, claims and buyers, in a guided form.
DiscoveryWe research your markets and buying signals.
ProfileYour markets, signals and messaging set up.
Sample reviewYou approve 20 real example messages.
Dry runEverything runs, but every message comes to you.
LiveOne market first, a low cap, watched closely.

Built on a system in daily use. Signalwell grew out of the outbound system of a Finnish medical-device company that sells to health services and schools in 19 markets. The platform carries what that work taught us about tenders, registers, deliverability and claims.

See what your buyers are signalling.

In 30 minutes we look at your product, your markets and the signals that matter to your buyers, and tell you plainly whether Signalwell fits.

Book a 30-minute call Opens Calendly. No preparation needed; you choose the time.